Text Messaging – Not just for Emergency Notification
When you begin to discuss Text Messaging at Colleges or Universities, the first thought that comes to mind is Emergency Notifications. Recent tragedies and national disasters are certainly driving most institutions to pursue efficient and timely communication solutions that can quickly reach each student, regardless of their location, both on or off campus. The most effective tool associated with emergency notifications today is the use of Text Messaging to student’s cell phones. Cell phone usage has grown in exponential rates and it is quite apparent that text messaging is the preferred mode of communication in teens and young adults.
Most institutions struggle with getting students to read their student email or directing them to log into the institutions portal for important information and updates. Text Messaging is fast becoming a very viable way to reach students, the majority of students entering college today, do not just use text messaging as a method of communication; it is their primary method of communication. Does it make sense then to focus communication energy on trying direct students to a portal or email for important and time sensitive information? Many institutions are rethinking how they will proactively communicate with their students.
Does your institution struggle with effectively reaching students to provide them with important information regarding Financial Aid deadlines, Registration, Book Buy Backs, Campus events? What better way to instantly reach students then to push that information to the communication tool they are most connected to – their Cell Phone?
Tags: Emergency Notification, Student Communication, Text Messaging